Old Industrial Machinery

CONTENT CREATION FOR HEAVY AND TECHNICAL INDUSTRIES

 

CONTENT IS KING

But why exactly do you need it?

​1. Content starts relationships.

If you want people to visit and spend time on your website, you've got to give them something worth staying for. Something that's interesting, useful or entertaining. That keeps them coming back for more. In other words, you need content.

2. Content builds trust.

It's one thing to say you can do something. It's quite another to prove you can it. Which is what content allows you to do. Show your customers you know what you're talking about and they'll take you seriously. Content allows you to prove your expertise, and build your reputation and authority within your niche.

3. Content creates leads. 

By the time most people make contact with you, they already know what they're looking for and have a good idea of how they think you can help. The challenge therefore is to show people you can help them without ever speaking directly to them. Content does that. 

Or think about it another way. If you're not creating content or (worse) creating content no-one wants to read, why would anyone choose to make that jump from reading your website to contacting you?

With each piece of new content created and shared, you also increase you chances of reaching new eyes or sparking new interest in those who already know you.


 

HOW CAN WE HELP?

Cair Lerion Content Creation was founded in 2019 by experienced trade journalist and editor, Jonathan Rowland.


With 15 years' experience writing for and about heavy and technical industries, Jonathan bridges the gap between engineering departments and marketing teams to create content that is both technical and engaging. 


From short blogs, news releases and social media posts to detailed white papers, customer stories, technical articles for trade magazines, product brochures, websites and more - basically, if it uses words, we can help.

 

WHO WE WORK WITH

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Working Together

WHAT OUR CLIENTS SAY

 

Jonathan has not just served Carmeuse as a technical writer; he has become like one of our employees. He works closely with our marketing and technical staff through one-on-one interviews, conducting industry research, and providing content that gives us a competitive advantage.


Beyond our literature development, Jonathan has also given our community outreach stories genuine impact through his public relations capabilities. We have a comfort level with Jonathan, and we have confidence in his writing and content creation abilities.

Tony Pallotta
Corporate Communications Manager, Carmeuse Americas

CONTACT US

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