Cair Lerion Blog #8: An Interview with Lisa Johnson

Cair Lerion Blog #18: An Interview with Katherine Guenioui

Cair Lerion Blog #17: An interview with Kent Henschen

Cair Lerion Blog #16: An Interview with Harry Edelman

Cair Lerion Blog #15: An Interview with Erik Rancatore

Cair Lerion Blog #14: An Interview with William Larson

Cair Lerion Blog #13: From readership to audience in trade media

Cair Lerion Blog #12: An Interview with Pattie Sullivan

Cair Lerion Blog #11: A short(ish) guide to readership and circulation in printed trade media

Cair Lerion Blog #10: An Interview with Virginia Zuloaga

Cair Lerion Blog #9: Is it time to call time on the press release?

Cair Lerion Blog #7: We can’t shake hands but we can tell stories.

Cair Lerion Blog #6: How much will this cost? My guide to why I cost what I do – including a price l

Cair Lerion Blog #5: Is this blog too long? Research suggests, no. If anything it’s too short.

Cair Lerion Blog #4: An Interview with Rick Felde

Cair Lerion Blog #3: An Interview with Carly Leonida

Cair Lerion Blog #2: An Interview with Ngaire Baker

Cair Lerion Blog #1: How to pitch a trade press editor